Lagos Landmarks Transformed: Pepsi® Unveils Stunning New Visual Identity

Pepsi® Unveils New Visual Identity After 14 Years with Spectacular Landmark Takeovers in Lagos

Lagos, Nigeria, June 3, 2024 – Pepsi®, a global beverage leader, has officially revealed its new logo and visual identity in Nigeria, marking the first major change in 14 years. This bold step signifies Pepsi®’s commitment to innovation, creativity, and maintaining cultural relevance.

To celebrate the launch, Pepsi® staged a mesmerizing digital spectacle, transforming two of Nigeria’s most iconic landmarks—the National Theatre in Lagos and the Abuja City Gate. Using stunning digital animation, the brand brought its new identity to life, showcasing its iconic bottle emerging from the top of the Lagos masterpiece, while the City Gate welcomed the arrival of the new label.

“This brand refresh is not just a logo update; it marks the dawn of a new era for Pepsi®,” stated Marius Vorster, Marketing Director for PepsiCo West, East, and Central Africa (WECA). “By transforming iconic landmarks and creating captivating virtual experiences, we reaffirm our commitment to innovation, creativity, and fostering deep cultural connections.”

Norden Thurston, Chief Marketing Officer of Seven-Up Bottling Company, added, “This visual identity refresh strategically draws from Pepsi®’s past while incorporating modern elements to create a look that is unapologetically contemporary and undeniably Pepsi®.”

The new look introduces electric blue and black, adding a contemporary edge to the classic Pepsi® color scheme. The new signature Pepsi® pulse evokes the “ripple, pop, and fizz” of Pepsi®-Cola, moving to the beat of music, the roar of the crowd, and the heartbeat of culture.

Segun Ogunleye, GM of Marketing of Seven-Up Bottling Company, explained, “The new logo aims to increase brand distinction, deepen influence, and drive connection with our Naija consumers, leveraging iconic landmarks like the National Theatre and the Abuja City Gate. As our customers interact with the new look nationwide, we assure them of the same quality and refreshing experience.”

Pepsi® is a brand rich in history and heritage, consistently reinventing itself for 125 years. This commitment to innovation and quality refreshment has allowed Pepsi® to remain Nigeria’s number-one choice of cola.

Key design elements include:

• The Pepsi® globe and wordmark unite to fit various settings, emphasizing distinctive branding.
• An updated color palette introduces electric blue and black for a vibrant, contemporary edge.
• A new, visually distinct label highlights the iconic Pepsi® logo as an accessible brand for all.
• A modern, custom typeface reflects the brand’s confidence and unapologetic mindset.
• The signature Pepsi® pulse embodies the rhythm and energy of music, an essential part of Pepsi®’s legacy.

Pepsi® is produced in Nigeria by Seven-Up Bottling Company Ltd, alongside other global brands such as 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, H2oh, and Aquafina Premium Drinking Water.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories worldwide. In 2023, PepsiCo generated over $91 billion in net revenue, driven by a portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. Guided by the vision to be the Global Leader in Beverages and Convenient Foods, PepsiCo focuses on sustainability and human capital through its strategic pep+ (PepsiCo Positive) initiative. For more information, visit www.pepsico.com, and follow PepsiCo on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Seven-Up Bottling Company Ltd
Seven-Up Bottling Company (SBC) is one of Nigeria’s leading beverage bottling businesses with exclusive rights to produce and market PepsiCo’s beverage brands in Nigeria. SBC continues to inspire and refresh a youthful lifestyle for Nigerians.